Commercials have been synonymous with the Oscars. This year was no different. As rumored, Apple aired its first iPhone television ad at the glitzy awards ceremony.
The commercial, aired multiple times throughout the awards ceremony, featured a number of movie and television clips with actors and actresses answering the telephone. "Hello?"
Eventually, the commercial cuts to the iPhone itself and then says "Hello ... Coming in June."
Earlier this week, Apple settled a dispute with Cisco over the use of the iPhone name. Under terms of the agreement, both companies have the right to use the name.
Apple introduced the iPhone at Macworld Expo in January. While not yet released, the $499 smartphone has caused waves in the wireless market as analysts expect the demand for the touchscreen device to be high.
In the year 1984, Apple's advertisement shown during the Super Bowl had introduced the Macintosh to the world.
Speaking of multitouch, Steven Johnson, the guy who wrote Everything Bad is Good For You and Emergence, isn't normally our go-to guy for Apple rumors, but he has an interesting theory about what the company's next big move might be. He speculates that all these hints about new, unannounced features for Leopard, combined with a delay in the release of new Apple Cinema Displays, the coming launch of the iPhone, and rumors about a new "ProTools killer" that relies on touch screens, all point toward the introduction of new multitouch-capable displays and the rollout of iPhone-like multitouch interfaces across Apple's product line. Yeah, that'd be crazy, right? Jobs definitely loves having symmetry in his product lines, so even though this seems pretty unlikely it's not totally impossible that he'd want to bring multitouch to stuff besides the iPhone. That said, we haven't heard a single thing about new Apple displays sporting multitouch capabilities, so for now we'll file this one under "wild speculation."
